Elaboration
Designing a compelling user experience strategy along with its element

• Requirement detailing
• Environment detailing
• Branding & Positioning
• Redefining scope
• Information architecture
• User experience strategy
• User experience prototype
• Usability testing

Next comes Elaboration, when we focus on the visible user experience and the not so visible but critical technical software architecture. We design a compelling user experience - the total impression left by interacting with the system's varied attributes: visual design, features and functional behaviour, content, information layout, usability, and robustness. By building a user interface prototype, we conduct usability tests early and frequently, refining the user experience.