| Expression
Getting a fix on the idea the branding
and the scope
- Ideation
- Business, marketing
and branding Strategies
- Conceptualisation
- Scoping
During
the first phase, Expression,
a comprehensive business strategy
is established or evaluated from any
existing strategy. Depending on client
needs, the business strategy may include
developing a business plan, marketing
plan, and brand strategy. Using competitive
analysis, enterprise analysis, user
research, and the client's brand strategy,
we create a vision for a new e-business,
Intranet, extranet, or other web-based
system. This vision allows us to develop
a project plan outlining the scope,
timing and costs of the project. |
